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Store Location & Hours


WE ARE CLOSED MOTHER'S DAY - Sunday May 9th. We are not accepting appointments that day.


(COVID UPDATE) Our showroom is open! Appointments are required Monday through Friday. Appointments are suggested Saturday and Sunday, but NOT required. Our weekend hours are Saturday 10-5 and Sunday 11-4. Weekdays 10-5.


We have taken extra precautions to clean and sanitize our space as well as merchandise to ensure your safety while shopping with us for your formal wear needs. We have hundreds of dresses in stock and a lot of styles are on sale.


You may request an appointment through this link or by giving us a call at 888-280-4179. We look forward to helping you find your dream dress!



We have been a trusted e-commerce leader in the special occasion industry since 2004 and opened our Virginia Beach showroom to bring the latest fashion forward styles to the Hampton Roads area for Prom, Ring Dance, Military Balls, and other formal events. We offer a unique personal shopping experience in our showroom, unlike any other in the area.  Our customers travel from Chesapeake, Norfolk, Hampton, Yorktown, Newport News, Williamsburg and beyond to shop with us!

From the moment you step foot into our modern and elegant showroom, you’ll know you’re about to experience something special! Our environment is casual and fun—we want your shopping experience to be as special as your event.

The typical special occasion shopping experience lasts about an hour. When you arrive, we will discuss your event, style preferences and budget. We will then assist you in selecting several different styles to try on to find “the one."

We also have immediate access to the full inventories of all of our designers and can work with you to find the perfect dress that you will absolutely love. We offer honest opinions to help you make your choice!

We register dresses for every occasion and will not sell the same style in the same color for the same event.

Scared to commit?  We have layaway and special order policies that are designed with the customer in mind.  We are flexible and want to make sure you end up with the perfect dress for YOU.

We are happy to special order a style for you that we don't have in the showroom.  Have you found something online that you absolutely love, but you can't find it anywhere to try on?  Did you find a dress at another store?  We are able to special order dresses from the manufacturers' inventory with a 50% deposit, often at a lower price than many other stores. 

For more information regarding the details of these policies, feel free to contact us at 888-280-4179.





Store Location

(Near the Virginia Beach Municipal Center)

2492 North Landing Rd.
Suite 103
Virginia Beach, VA 23456


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