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About Us


Established in 2004, has become a trusted e-commerce leader in the special occasion industry. Specializing in Prom, Pageant, and Social Occasion attire, we also offer the latest styles in formal shoes and accessories. 

In 2014, we opened our Virginia Beach showroom to bring the hottest formal wear fashion trends to the Hampton Roads area for Prom, Ring Dance, Military Balls and other formal events. Visit our showroom page to learn more! 

Our personal relationships with the most respected garment manufacturers in the business enable us to bring you the latest styles and trends at cost effective prices. With our improved website functionality and true brick & mortar unique store showroom, finding your dress will be easier than ever!

Whether you are shopping with us online or in person you can expect to receive an amazing gown and first class service!

Why buy from us?

Authenticity. We are an Authorized Retailer for every designer we carry giving you confidence that you are purchasing a 100% Authentic gown. We are also “Top Prom Website” Approved!

We have a true brick & mortar store showroom location. You can come shop in person or online.

Easy Exchange Policy.  Our return policy allows for easy exchanges.  We want you to be happy with your purchase!

Security.   Our webiste is 100% HTTPS (SECURE)  It is protected by GeoTrust.  You can feel confident shopping online.